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Orchid Springss. The very name evokes a soothing, calm visual of tranquil ambience and picture of a place you might want to settle in. Well, that’s exactly what this lakefront property is about. Set on the banks of the picturesque Korattur lake, Orchid Springss in Chennai is an offering from Alliance Builders, one of city’s most reputed names with a folio of living spaces. Built across 18 acres, the client was now faced with the task of selling the last 200 units out of the several hundred apartments built in the community. To help them achieve their sales goal, their marketing team came up with a discount offer to promote sales. But in a crowded marketplace of offers and discounts, needed was a communication that was convincing and believable.
We took to communicating the task of which entailed pursuing the target audience and prospective buyers that savings made on this home would enable them to realize their long-cherished dreams. Thus, we came up with ‘One Home, Two Dreams’ – an opportunity that would let buyers realize their two big dreams – as they benefitted with massive discounts of 30 lacs to 1 crore they would get on their new apartment here.
The campaign walked on the various legs of Television, Radio, Print, Digital and Outdoor – urging buyers to fulfill their second big dream as well – whatever it maybe.
Alliance not only got closer to its target, but it also had Orchid Springss enabling two dreams with one home – for many of its buyers.
Nestin has over 4 years of experience in social media management, as well as website design & development.
As a creative human, I believe it’s imperative to look for new pursuits and challenges;
not just in the realm of advertising but also in other mediums of communication
that can create change and change begins with an ‘Idea’.
Shaista has over 12 years of experience in advertising. Having played diverse roles from planning to account management and digital leadership, she has worked for brands in various categories ranging from FMCG, real estate, healthcare, banking & finance and more.
A veteran of the ad world, Santosh has served for over 20 years. Having worked with biggies like Mudra Communications and McCann Erickson, he has handled several international and national brands. Santosh is one of the few designers left who still scribbles an idea on paper before executing it on the computer.
Awarded extensively by various ad clubs of Chennai, Bangalore, Mumbai etc.
Madan believes that the new way to create brand perceptions is to manage its symbolism. And there is nothing more powerful than brand symbolism as presented by its identity. It is the brand’s first impression and as the adage goes it is important to make a best impression, or the appropriate impression. He helped in creating identity for Indian Super League ( India’s premier football league) where it was important to ensure executional simplicity keeping the usage across media, across teams and formats. His contribution is also seen in U Mumba ( The kabbadi team from Mumbai) where the spirit of the game and Mumbai was combined, start ups like Ceriz ( A woman’s accessaries brand from future group), Melt-in ( A gelato parlour from Vadilal), DNA newspaper, Pure Sense ( eco-friendly personal care products fro Marico),Burgs ( Burger QSR) , Enega Hair Color, Schmitten Chocolates, Hoppits Bars, 48 Fitness ( Mumbai’s premier health Club), renovating identity for Maroosh ( Lebanese QSR in Mumbai), 8 Biryani, creating identity for new offering s from Haldiram’s Delhi and many moreHis 25 years of experience across Brand Design, Advertising and Marketing, helps in generating optimal solutions for the brand keeping the challenges in consideration. His last job was heading Red Lion one of the top 5 design agencies in the country ( Brand Equity )He was also co-conspirator in creating brand like DNA Newspaper, Max Touch, Tata Sky, Tata Ace, White Mischief Vodka among others.
Jishnu is an Engineer turned Marketer turned Musician. He worked at TCS before completing an MBA in Marketing from XLRI Jamshedpur. While there, his band bodhiTree wrote, recorded and released cult underground hits like ‘G**nd Mein Danda’. He moonlighted as RSJ’s music correspondent from Kolkata. Joined ITC Limited’s Tobacco Division as Asst Branch Manager handling sales for Karnataka and then handled Kitchens of India’s packaged ready-to-eat range as Brand Manager.It was all going well until the music bug in 2009. He quit ITC and joined Indian Folk-rock Band Swarathma, currently one of India’s leading live acts with 2 highly acclaimed albums and 6 international tours. They were featured on the cover of Rolling Stone magazine and the Cannes-winning series The Dewarists.
Sameer S Sahab is a young Bangalore based filmmaker who is working in the ad film industry for over 10 years. Sameer began his film-making career as Director in films for major corporates and later worked for ad films and promotional films for Karnataka Government as well. His work which celebrates the 50 years of Kannada Cinema Industry was recognized and awarded by Public Relations Council of India in 2017
Vinod is in equal parts a problem solver and a creative professional. He worked
closely with HUL’s modern trade initiatives early on in his career and later on was also instrumental in launching and growing SPAR in India. Having worked across categories he brings a rich experience of know-how and discipline to our clients’ POSM initiatives.