Organic In-Location

Content Generation

INDIGO LIVE - Social Jockey

What a city’s nightlife hotspot needs is buzz around their events, food & beverage and the ambiance. This is what we set out to achieve for Indigo Live Music Bar, located off Koramangala. If you haven’t already checked it out, you should drop by soon, and catch a gig. We began with the brief that the extended social networks of our patrons need to know what a great time Indigo Live promises you. We needed to talk about how the event went, what kind of people came and how much fun they had. Enter our Social Jockey – a photographer and social media professional rolled into one. His role was to engage with patrons at the venue, take pictures, help them get on board the Indigo Live social channels and let the world know what a happening night it was. The insight was that social reach of pictures dramatically increases when they are posted live from the event.
The moment our customers heard that their pictures were already up on the ILMB Facebook page, they would almost always visit the page from their personal mobile devices, or login on the Social Jockey iPad and sign up to the page. This kind of page sign up means a whole lot more than a paid promotion leading to an inorganic increase in numbers.

Creative Effort

The Indigo Live event campaigns were of ongoing nature, capturing the promise of the live event in a creative that demanded an understanding of the music on offer and great quality creative.

Results

On an average, posts that were made live from the venue performed twice as well in terms of Reach and Engagement
0 %
Reach Growth

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Nestin Vas | Social Media Manager

Nestin has over 4 years of experience in social media management, as well as website design & development. 

Vincent Vadakkan | Creative Director

As a creative human, I believe it’s imperative to look for new pursuits and challenges;
not just in the realm of advertising but also in other mediums of communication
that can create change and change begins with an ‘Idea’.

Shaista Madhani | Client Services Director

Shaista has over 12 years of experience in advertising. Having played diverse roles from planning to account management and digital leadership, she has worked for brands in various categories ranging from FMCG, real estate, healthcare, banking & finance and more.

Santosh | Partner and Executive Creative Director

A veteran of the ad world, Santosh has served for over 20 years. Having worked with biggies like Mudra Communications and McCann Erickson, he has handled several international and national brands. Santosh is one of the few designers left who still scribbles an idea on paper before executing it on the computer.
Awarded extensively by various ad clubs of Chennai, Bangalore, Mumbai etc.

Madan | Director - Brand Design

Madan believes that the new way to create brand perceptions is to manage its symbolism. And there is nothing more powerful than brand symbolism as presented by its identity. It is the brand’s first impression and as the adage goes it is important to make a best impression, or the appropriate impression. He helped in creating identity for Indian Super League ( India’s premier football league) where it was important to ensure executional simplicity keeping the usage across media, across teams and formats. His contribution is also seen in U Mumba ( The kabbadi team from Mumbai) where the spirit of the game and Mumbai was combined, start ups like Ceriz ( A woman’s accessaries brand from future group), Melt-in ( A gelato parlour from Vadilal), DNA newspaper, Pure Sense ( eco-friendly personal care products fro Marico),Burgs ( Burger QSR) , Enega Hair Color, Schmitten Chocolates, Hoppits Bars, 48 Fitness ( Mumbai’s premier health Club), renovating identity for Maroosh ( Lebanese QSR in Mumbai), 8 Biryani, creating identity for new offering s from Haldiram’s Delhi and many moreHis 25 years of experience across Brand Design, Advertising and Marketing, helps in generating optimal solutions for the brand keeping the challenges in consideration. His last job was heading Red Lion one of the top 5 design agencies in the country ( Brand Equity )He was also co-conspirator in creating brand like DNA Newspaper, Max Touch, Tata Sky, Tata Ace, White Mischief Vodka among others.

Jishnu | Creative Partner

Jishnu is an Engineer turned Marketer turned Musician. He worked at TCS before completing an MBA in Marketing from XLRI Jamshedpur. While there, his band bodhiTree wrote, recorded and released cult underground hits like ‘G**nd Mein Danda’. He moonlighted as RSJ’s music correspondent from Kolkata. Joined ITC Limited’s Tobacco Division as Asst Branch Manager handling sales for Karnataka and then handled Kitchens of India’s packaged ready-to-eat range as Brand Manager.It was all going well until the music bug in 2009. He quit ITC and joined Indian Folk-rock Band Swarathma, currently one of India’s leading live acts with 2 highly acclaimed albums and 6 international tours. They were featured on the cover of Rolling Stone magazine and the Cannes-winning series The Dewarists.

Sameer Sahab | Filmmaker

Sameer S Sahab is a young Bangalore based filmmaker who is working in the ad film industry for over 10 years. Sameer began his film-making career as Director in films for major corporates and later worked for ad films and promotional films for Karnataka Government as well. His work which celebrates the 50 years of Kannada Cinema Industry was recognized and awarded by Public Relations Council of India in 2017

Pradeesh Ayyappa | Art Director

Pradeesh is a passionate art director who is result-driven, self-motivated, and resourceful with an ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. He is a BFA in applied arts and has more than 15 years of experience in designing having worked on brands like JBL, Weber, Unibic, Scotch bright, and more.

Vinod | CEO

Vinod is in equal parts a problem solver and a creative professional. He worked
closely with HUL’s modern trade initiatives early on in his career and later on was also instrumental in launching and growing SPAR in India. Having worked across categories he brings a rich experience of know-how and discipline to our clients’ POSM initiatives.