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We wanted people to display their love for their partners in the sweetest, cheesiest way possible, like old-school romantics. And who better to do it with than a coffee place that’s been open since 1950 and has seen all kinds of displays of love?
We encouraged people to Be A LoveNut this year. To achieve this, we designed a date-like experience in stores. We had props for a photo-op, a love note board to write messages to your loved one, and the new heart-shaped donuts to share over coffee and conversation. These activities were meant to inspire new bonds, strengthen existing ones, and include sweet treats as a celebration of love.
Customers wrote different types of messages on pink heart-shaped notes that were on display for the whole store. These messages were meant to spread love and affection, and encourage others to come up and write, too.
They also posed with vibrant, pink hand-held props. They were in the shape of hearts, donuts, and coffee cups, with wings, Cupid’s arrow, & bites.
We posted a 3×3 grid on Instagram on the day of the product launch, to kick off the month of love.
Collaborations with Influencers to create content on visiting the stores, having a date there, and participating in the planned activities.
To reinforce that our new products were very special to Valentine’s Day, we went bold and vibrant with social media posts.
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Nestin has over 4 years of experience in social media management, as well as website design & development.
As a creative human, I believe it’s imperative to look for new pursuits and challenges;
not just in the realm of advertising but also in other mediums of communication
that can create change and change begins with an ‘Idea’.
Shaista has over 12 years of experience in advertising. Having played diverse roles from planning to account management and digital leadership, she has worked for brands in various categories ranging from FMCG, real estate, healthcare, banking & finance and more.
A veteran of the ad world, Santosh has served for over 20 years. Having worked with biggies like Mudra Communications and McCann Erickson, he has handled several international and national brands. Santosh is one of the few designers left who still scribbles an idea on paper before executing it on the computer.
Awarded extensively by various ad clubs of Chennai, Bangalore, Mumbai etc.
Madan believes that the new way to create brand perceptions is to manage its symbolism. And there is nothing more powerful than brand symbolism as presented by its identity. It is the brand’s first impression and as the adage goes it is important to make a best impression, or the appropriate impression. He helped in creating identity for Indian Super League ( India’s premier football league) where it was important to ensure executional simplicity keeping the usage across media, across teams and formats. His contribution is also seen in U Mumba ( The kabbadi team from Mumbai) where the spirit of the game and Mumbai was combined, start ups like Ceriz ( A woman’s accessaries brand from future group), Melt-in ( A gelato parlour from Vadilal), DNA newspaper, Pure Sense ( eco-friendly personal care products fro Marico),Burgs ( Burger QSR) , Enega Hair Color, Schmitten Chocolates, Hoppits Bars, 48 Fitness ( Mumbai’s premier health Club), renovating identity for Maroosh ( Lebanese QSR in Mumbai), 8 Biryani, creating identity for new offering s from Haldiram’s Delhi and many moreHis 25 years of experience across Brand Design, Advertising and Marketing, helps in generating optimal solutions for the brand keeping the challenges in consideration. His last job was heading Red Lion one of the top 5 design agencies in the country ( Brand Equity )He was also co-conspirator in creating brand like DNA Newspaper, Max Touch, Tata Sky, Tata Ace, White Mischief Vodka among others.
Jishnu is an Engineer turned Marketer turned Musician. He worked at TCS before completing an MBA in Marketing from XLRI Jamshedpur. While there, his band bodhiTree wrote, recorded and released cult underground hits like ‘G**nd Mein Danda’. He moonlighted as RSJ’s music correspondent from Kolkata. Joined ITC Limited’s Tobacco Division as Asst Branch Manager handling sales for Karnataka and then handled Kitchens of India’s packaged ready-to-eat range as Brand Manager.It was all going well until the music bug in 2009. He quit ITC and joined Indian Folk-rock Band Swarathma, currently one of India’s leading live acts with 2 highly acclaimed albums and 6 international tours. They were featured on the cover of Rolling Stone magazine and the Cannes-winning series The Dewarists.
Sameer S Sahab is a young Bangalore based filmmaker who is working in the ad film industry for over 10 years. Sameer began his film-making career as Director in films for major corporates and later worked for ad films and promotional films for Karnataka Government as well. His work which celebrates the 50 years of Kannada Cinema Industry was recognized and awarded by Public Relations Council of India in 2017
Vinod is in equal parts a problem solver and a creative professional. He worked
closely with HUL’s modern trade initiatives early on in his career and later on was also instrumental in launching and growing SPAR in India. Having worked across categories he brings a rich experience of know-how and discipline to our clients’ POSM initiatives.
